Though businesses based in Dubai have been a little late in waking upto the possibilities of Internet marketing arena when compared to their counterparts in the west, they are starting to embrace this burgeoning media in a big way. The buzz around Internet Marketing among small and medium enterprises gives the impression that Dubai is trying to make up for lost time. So is it just a trend that will pass on soon or is something that’s here to stay? A deeper look at the way the Internet Marketing field has evolved will confirm the belief that the adoption of businesses all kinds to the online media in some form or the other will only strengthen in the years to come.
Marketing over the years and even more so recently has shifted away from a one-way broadcast to a multi-point conversation. People depend on online resources to make buying decisions and recommendations. So an overwhelming majority of the connected world, which by the way is 75% of the population, uses Search engines to research for products and services. The growth of online social media has been such that people seek and make recommendations for products, services & experiences for friends & followers over the social media. This dovetails perfectly with the largely young and cosmopolitan populace of the city (close to 2 million people and around 200 nationalities and makority of them under the age of 50) and it is not tough to understand why online social media is gaining such popularity in these parts.
So when your prospects & customers are using social media in such huge numbers, it makes sense to use them as well isn’t it? So marketing online is no longer
just about having a Web site where people come to find your business; It’s about being where they are online and setting-up stalls there. It is all about being in front of your target audience and internet provides a whole lot of avenues in achieving that and then engaging and following up with them to gain their trust and confidence. Truly the combination of better visibility and higher credibility is all that you need for increased leads, sales, customer and fans.
So if you have a business in Dubai, then having an online marketing strategy is no longer a nice to have option. It is absolutely mandatory. You need to have broad online marketing strategy online that is customized to suit your business requirements, start by taking small steps and build an ongoing marketing strategy incrementally. You can visit (Internet Marketing Consultants) or see this (Online Marketing Intro) video to get you going.